How to Increase Sales in 6 Easy Steps

 Do you want to know how to increase sales?

If you clicked on this post, you're either not seeing the sale you want to see or you've been on hold for a while…

 

...and you are again ready to grow your business with increased sales.

Either way, read till the end as we are sharing 6 easy steps to increase sales.

let's get started!

6 Steps to Increase Sales for Your Business

Step 1: Analyze your sales process

Step 2: Make the Case Study Available

Step 3: Ask for Referrals

Step 4: Invest in what's working

Step 5: Audit your website functionality

Step 6: Give Your Customers a Good, Better, and Best Plan

Step 1: Analyze your sales process

If you don't currently have a sales process, this is your first problem.

Sales aren't something you should approach blindly, just hoping that what you're doing is working.

It's a science with step by step process.

And if you're not following those steps, you're missing a step, or not doing a step correctly, then you need to focus on that first.

Now, if you Google "sales process", you will find different lengths like 3-Step Process, 7-Step Process, 4-Step Process, etc.

They are all essentially the same, some of them simply combine several steps into one, and so on.

How about we take a gander at this 7-venture process for instance:

Prospecting - Finding Your Customers

Preparation - Research your leads before you talk to them

outlook - contacting them, scheduling calls

Presentation - Your Sales Pitch

Handling Objections - Overcoming Causes The Lead Will Say No

close - ask for a sale

Follow-up - obtaining sales and/or maintaining relationships

Now you can add steps to it or combine some of them into 1 depending on how you approach your sales process.

For example, some people place preparation at the same stage as an approach.

It doesn't matter what you call it, but the main key is that you don't want to subtract steps from this outline.

Along these lines, with regards to investigating your deals interaction, you need to:

make sure you have a sales process like this, and

Identify where you are losing leads.

Are you not getting worthy prospects? Are you failing to address the objections in your presentation?

Are you not following them enough?

Find out where the hole lies in your sales process and fix it.

Because if you are following all these steps correctly and with effort, then you should be completely off.

Presently how about we continue on toward our second tip on the most proficient method to increment deals.

Step 2: Make the Case Study Available

If you're B2B, you may already have some case studies, and we're going to share some tips on how to improve them in a second.

Or if you're B2C, case studies may not be something you've considered, and they'll look a little different to you, but should still be yours.

The fundamental reason for a contextual analysis is to show your likely clients...

...how did you get the results they're looking for along with other customers like yourself.

So for a B2C company, it may seem like your best reviews are on your website or product pages.

A lot of retail stores do a great job of making reviews for each product, along with photos of customers on that product page, available for viewing.

For B2B companies, case studies are usually a bit more comprehensive, showing how you took a customer from point a to point b with your services.

Some tips for this type of case study include updating them every few months.

This is because leads will notice if you are showing them results from 3 years ago.

As well as making sure you have case studies for each industry or type of client you work with.

Taking Digital PGK Marketing as an example, as a digital marketing agency, we help small businesses from all types of industries.

And it's natural for a restaurant owner to want to see results from other restaurants we've helped.

Even though we've gotten great results for a practicing doctor, that probably won't carry as much weight for a restaurant owner.

So try to make sure you have enough case studies available to resonate with any potential leads you receive.

And then our last case study tip applies to B2B or B2C companies…

...is more focused on client satisfaction and the things you've done than the steps you took to get them there.

Focusing on the results more than what you did to achieve those results helps keep the case study customer-focused.

Check out this post to learn more about how to write a digital marketing case study for your business.

Step 3: Ask for Referrals

If you haven't already, we can tell you that you are missing out on a lot of potential leads.

A great goal you can set for yourself here is to ask for 1-2 referrals a day during your work week as this adds up over time.

If there are 261 business days in a year, that's 261-522 referrals you've been asking for or missed a year if you haven't.

Looking at the sales process we talked about earlier…

... some people make "asking for referrals" their step outside of maintaining customer relationships because it's so important.

Everyone you talk to has their own network of people they talk to like:

friend,

family,

Colleague,

Familiar,

church people,

Parents of your children's friends,

…and so on.

If you ask everyone you know for referrals, you'll find more people who weren't originally in your network who need what you provide.

But for the sake of this post, just know that if you're not seeking referrals, you're not maximizing the value of your existing leads.

Step 4: Invest in what's working

If you've been running a social media campaign or Google Ads for a while, or you've been posting YouTube videos, or sending emails…

...you need to do an audit to see what's working for you.

If there's a clear difference in the number of conversions coming from YouTube...

...vs how many are coming from Twitter, invest in the platform that is generating results!

Scale back on a platform that isn't, and reallocate the money and time spent there.

We have a post on Google Analytics Metrics which will be good for you too…

...in the event that you don't have any idea how to quantify where your site traffic and transformations are coming from generally.

But we would suggest auditing every 6 months to a year.

This means paying attention to which of your marketing efforts are currently driving sales so that you can increase those efforts.

Here's our tutorial on how to do a social media audit for your business.

Step 5: Audit your website functionality

Is your checkout process working smoothly? Or is this why you're losing out on sales?

Is your contact structure neglecting to accurately save lead data? Perhaps you've put resources into an incredible contextual investigation tab on your site, however, it won't ever stack?

These are technical errors that can be fixed immediately! But if they go unchecked, problems can arise that directly affect your sales.

So if you're not seeing the sales you want, audit your website or any platform you use to collect sales to make sure everything is working properly.

Step 6: Give Your Customers a Good, Better, and Best Plan

We do this to give our clients a range of options for each of our services as per their needs and budget.

.B2C organizations can do this by packaging their items

Customers can either buy a single product, buy a small bundle or buy a large bundle to get the best deal.

Just make sure that the best plan or even the largest bundle is the best and greatest value the customer can get from you to validate the value.

Doing so makes the smallest price seem fair and the big one looks like a bargain.

So these are 6 steps to increase sales!  Assuming you might want to find out about our administrations get in touch with us today!