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small business marketing on Facebook

25 Tips for Small Business Marketing On Facebook 

 small business marketing on Facebook

Small business marketing on Facebook can seem a bit overwhelming at first!

Facebook has always prided itself on its ability to help small business owners as it is undoubtedly the largest social network in the world.

In fact, they go on to explain how they can help small businesses in 3 creative ways:

You can get discovered by new customers online, find your customers with ads and connect directly with your customers using messaging.

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 Tips for Small Business Marketing on Facebook

1. Create a Facebook Business Page

Your Facebook business page is a page for your brand, so you can post as your company and react as opposed to operating your personal profile.

If you haven't already done so, you may want to do so right away.

This will give you a direct line to potential loyal customers, and it will act as a hub for basic and up-to-date information for your business.

Plus, a business page gives you more tools and insights than your personal profile.

If you don't know how to make a Facebook business page then check out that blog.

2. Customize Your Business Page

Once you have created your Facebook business page, you will want to optimize it.

This means that you will want to do the following:

Ensure your profile picture is your logo

Add a cover photo or cover video that your audience will love

Make sure all of your About pages are filled out with information including your website, hours, address, description, and services

Make sure your Page name and username are the same and reflect the name of your business

Any information potential customers will be looking for about your business should be readily available on your business page.

3. Set up Your Meta Business Suite

Some of you might be familiar with the term Business Manager and might be wondering what is the difference between it and Meta Business Suite.

Your Meta Business Suite allows you to manage all of your Facebook and Instagram accounts, while your Business Manager only gives you access to Facebook Pages and advertising accounts.

Both still exist, but Meta Business Suite is much newer and gives you all the same functions that Business Manager does and then some.

Plus the suite can be accessed from both desktop and mobile which makes it easy for busy business owners to work.

Setting it up early is the easiest way to keep all of your Facebook marketing efforts organized and tidy.

This will include any Facebook products you use such as your Facebook business page, your Instagram account, your Facebook advertising account, etc.

And it makes it easier for you to give other team members or your partner marketing agencies access to handle Facebook marketing on behalf of your business.

If you want to learn more about Facebook Business Suite, check out that blog.


Meta Business Suite allows you to manage any Facebook product you use to promote your business.

4. Post Valuable Content

One of the best ways of Facebook marketing is by posting valuable content.

Having a Facebook business page means building a connection between your brand and potential customers.

The best way to do this is by posting valuable content.

Many business owners make the mistake of posting content about themselves.

Instead, your content strategy should be about your customer. Listing your customers' Facebook goals and pain points is helpful.

What achievements are they trying to achieve or what problems are they trying to solve as it pertains to your product or service?

Knowing the answer to that question will help you understand what topics your customers pay attention to.

Knowing what your customers care about will guide you through content creation. Customers will only stop scrolling and engage in a post if it captures their attention and resonates with them.

5. Connect Instagram to Your Business Page

There are three main benefits to linking your Instagram to your business page.

The first is that you can share Instagram presents on Facebook as well as the other way around.

This is a huge time saver and can also give some media types like Instagram reels additional access by allowing them to be viewed on Facebook as well.

While it is better to plan and schedule posts ahead of time, as a business owner, sometimes you have to post things quickly.

Connecting your Instagram account to your Facebook page means you can simply turn on the Facebook option and share posts on both platforms from the Instagram app.

The second advantage is the ability to run ads on both platforms.

And specifically, to be able to run ads on both platforms from Facebook Ads Manager.

You can technically run Instagram ads from the app, but we wouldn't recommend doing so because it's too limited.

Running Instagram ads from Facebook Ads Manager gives you more campaigns and targeting options to choose from.

The ultimate advantage is the DM's ability to answer from one place.

You can reply to all your DMs and comments in one place under the Meta Suite inbox.

This makes it super easy to stay on top of both your Facebook and Instagram messages.

To link your Facebook and Instagram accounts, the first thing you need to do is to make sure that your Instagram account is a business or creator account.

For doing this:

Go to your Instagram profile and press the hamburger icon

Tap Settings

Tap Account and afterward look down to Switch account type.

When you hit this, it will give you options for the type of account that is not currently yours.

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From there:

Go to your Facebook Business Page

Click Settings on the left side menu

Scroll down and click on Instagram.

If you don't already have an Instagram account linked to your Facebook Page, this screen will prompt you to do so.

Or if you have the wrong account or an old account linked, you can disconnect it at the bottom and then connect the correct Instagram account from there.

6. Facebook Following Stories

Facebook Stories are vertical posts that can only be viewed 24 hours a day.

If your Instagram account is linked, you can share Instagram Stories with your Facebook Story and vice versa.

You can post video content or photographs to your story, and you can alter them with area labels, GIFs, stickers, and tunes, from there, the sky is the limit.

Some story features are especially attractive to your followers such as quizzes and polls.

Stories allow you to organically place your brand in front of a wider audience…

... as users can view stories on the Home tab at the top of their News Feed or at the top of Facebook Messenger.

Stories can often cut the noise a little better than regular feed posts.

Many business owners pile up content and share on their Facebook stories that they've posted something new to their feeds. 

7. Create Facebook Events

If your business frequently hosts customer events, you'll want to create a Facebook event for them.

Facebook events are Pages that can be linked to your business Page, but they go live on Facebook on their own standalone landing page.

Facebook Events can be created for physical, in-person events, or for online events.

It's a tool that helps you gain awareness and responses to your event.

If your business regularly hosts events, you can set up events first and then automate them so you don't have to set up each event manually.

Learn how to create Facebook events in that blog and automate them when you need them.

8. Create a Facebook Group

Facebook groups are a great way to take your audience further down your sales funnel.

You can create your own Facebook group or join a group as your Page to connect with your community.

You can create a group that offers more specific content than what is on your business page.

This will urge followers to join your group who are more serious about your offering or have a strong intention to make a purchase.

Joining or facilitating a group allows you to participate in deeper conversations with your potential customers.

9. Post-Facebook Reels 3-7x a Week

The reel is by far the most preferred media type on the social platform.

They have followed in the footsteps of Instagram Reels and TikTok for their ability to go viral and give massive brand exposure to local businesses.

Posting reels regularly is a great way to gain organic reach. Even if you have less than 1,000 Facebook followers, your reel can still get millions if not thousands of views.

Those views can turn into followers and eventually customers. This is why you will want to post more reels on your page than static images.

Plus, if you have an Instagram account linked, you can access both platforms while sharing a reel.

In this blog, we share how to make Facebook reels, as well as some of the best ideas for Facebook reels business owners, can use.

10. Boost Post

If you're doing everything right with your content marketing and it's still not taking off, it might be that you need to promote your posts.

Promoting a post means that you are putting digital advertising dollars on the back of the post to ensure that it receives targeted reach.

The goal of a boosted post is to drive traffic to that post. That's why you don't want to promote a post with the immediate goal of selling.

You want to promote a post with the immediate goal of followers and engagement.

11. Install Facebook Pixel

If you haven't yet installed your Facebook Pixel on your website, you'll want to do so as soon as possible.

The Facebook pixel is a piece of code from your Ads Manager account that you introduce on your site.

It is not visible to the public, but it helps your Facebook Ads account to see when your Facebook audience has taken action on your website.

Without the Facebook pixel, you won't be able to see whether people have clicked on your Facebook ad and made a purchase.

Installing the Facebook pixel will help you understand how effective your Facebook ads are, so if you need help setting it up, check out this Facebook pixel tutorial.

Now, it's important to note that since the iOS 14 update, the Facebook pixel has become less effective than it was before.

In the iOS 14 update, a large percentage of Facebook users opted to keep track of other apps and websites.

If someone has opted out of being tracked this way, the Facebook pixel will no longer be able to tell whether they made a purchase on your website after clicking a Facebook ad.

As a result, we created this blog as an alternative tracking method on the Facebook Conversions API for you to check out.

12. Run a Conversion Ad

With regards to independent venture advertising on Facebook, most entrepreneurs need a certain something: deals.

Whether a conversion for you means the purchase of a product on your website or the completion of a lead form, either way, a conversion ad is the type of ad you want to run.

Facebook recently changed its Facebook advertising objectives, so it's important that you look at each one closely to see which one most aligns with your goal.

Link clicks, landing page views, traffic for Messenger and WhatsApp, and calls are good.

Commitment is great for Messenger, WhatsApp, and Instagram direct, video sees post commitment and transformations.

Leads are good for instant forms, messengers, conversions, and calls.

Application advancement is great for application introduces and application occasions.

And lastly, good for sales conversions, catalog sales, Messenger, and WhatsApp.

So if you want lead form conversions, run a lead campaign. If you want product purchase conversions, run sales campaigns.

13. Set Up Automatic Messenger Replies

Part of the appeal of social media for customers is that they feel like they have direct access to the brands they love.

Customers can speak directly to brands via comments and direct messages and ask any questions they may have.

Customers are expected to get an immediate response.

Linking your Facebook and Instagram accounts allows you to reply to all these messages in a timely manner from one convenient place. You as a company need to find out the best time to respond to these messages.

However, most small businesses don't have the time or manpower to respond to every single message quickly.

A decent answer for that issue is to set up programmed Messenger answers. This will permit your devotees to acknowledge you until a genuine individual in your group is allowed to answer.

Robotized answers make private venture promotion on Facebook simpler and more helpful.

This component fills in as a decent type of client service, speaking with your clients that you will hit them up when you can.

14. Start a Message Advertising Campaign

The importance of brand transparency to small business social media marketing on Facebook is unmatched.

Clients purchase from brands that are genuine, straightforward, and in this manner reliable.

Tools like Facebook Messenger help build that brand-consumer trust by giving customers direct access to brands and vice versa.

You'll want to take advantage of this whether it's through paid media messenger ads or organic messaging efforts like the one mentioned in #13.

With the new Facebook advertising objectives, there are a number of campaigns that are optimized for Facebook Messenger conversations.

You will need to pick the one that best suits your necessities.

The goal of a messaging advertising campaign will be to start a conversation between your brand and your ideal customer.

15. Schedule Content in Advance

Facebook provides native publishing tools that allow you to schedule content in advance.

If you have an Instagram account linked, you can pre-schedule content for both Facebook and Instagram at the same time.

Planning your content calendar and scheduling it a month in advance offers many benefits.

First, it saves you time in the long run so you don't spend every day thinking of great content or trying to publish posts on the go.

Second, it allows you to strategically think about the contents of the month and accounts for any upcoming holidays or national days.

Lastly, it allows you to view your feed in advance. With Instagram in particular, you'll want to make sure your feed is visually appealing.

With both Facebook and Instagram, you'll want to make sure you're not posting back-to-back about the same exact topics or reusing the same photos, etc.

16. Create a Custom Audience for Retargeting

In Facebook Ads Manager, you can create what's called a Custom Audience.

Custom Audiences are drawn from the people you are tracking such as your website traffic, your social media engagement, etc.

You'll want to create both of those audiences so that you can retarget them.

People don't convert on first impressions or first clicks. They have to look at your brand several times before they feel comfortable enough to buy from you.

That's why you'll need to create that Custom Audience in Ads Manager so that you can select it as a targeting option when you set up your ad.

17. Run a Native Lead Generation Campaign

Prior, we examined sending individuals to your site to finish a lead structure.

However, you can also capture all leads within Facebook.

With a Leads campaign, users can give you their name, contact information, and any other information they need without leaving the Facebook platform.

This can sometimes increase the number of leads you get because they are able to fill out forms with fewer clicks.

It has also been a great option for businesses as the iOS 14 update has made it harder for users to track them after they leave the Facebook platform.

18. Set Up Your Product Catalog

If you own an eCommerce store, you'll want to set up your product catalog on Facebook if you haven't already.

Doing so allows customers to buy your products directly on Facebook, among other things.

One objection many shoppers have to shop with small businesses is that they have never bought from them before.

They have to overcome the fear that your website may be sketchy or that your checkout may be unsafe before they can confidently submit your payment method to you.

Allowing them to shop and checkout on Facebook helps bridge that gap because they're already familiar with Facebook.

Once customers buy from you once, it becomes very easy for them to purchase from you on your website in the future.

19. Do Dynamic Retargeting

Dynamic retargeting is another great task you get once you've set up your product catalog.

Dynamic retargeting allows Facebook to pick and choose which customers it shows on your website based on the product that the customer has viewed.

Instead of showing a blanket retargeting ad to all your website visitors, it allows for a more personalized retargeting experience.

People will see the exact same product they've previously viewed on your website with a checkout reminder.

This is an extraordinary method for expanding deals and your change rate.

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20. A/B Split Tests Your Ads and Audience

If you're running Facebook ads, whether they're carousel ads, video ads, collection ads, or image ads, you're going to run an A/B split test of both the creative you're running and the audience you'll want to deliver.

You most likely have various kinds of individuals inside your ideal interest group. Some may convert better than others.

What's more, some can convert better than others when the message is delivered to them.

For example, if you sell and install tires for vehicles, your message may sound different to a 19-year-old who is changing his tires for the first time than to an experienced driver.

Testing ad placements across different ads and across different audiences will tell you which ad and audience combination works best to deliver the most results for the lowest ad spend.

21. Go Live on Facebook

Going Live on Facebook lets you connect with your followers in real time.

In an edited, filtered world, customers appreciate the authenticity of life.

To go live includes a real-time video of you or whatever you're filming that viewers can comment on. You can see and answer your Facebook fans continuously during the live video.

While it may seem intimidating to go live, this brand can be a great opportunity to build consumer trust and your Facebook presence.

Here are some tips for what to film on Facebook Live:

a Q&A

In the background of how your item is made

a day in the life of your business

Showcasing how your product can be used (ex: showing different outfits using your clothing)

Showing Your Service in Action

meeting different team members

answering frequently asked questions

Sharing a big announcement / upcoming event

a Facebook contest

Ask their ideas for your business on Facebook Marketplace

and assemble an email list for an email marketing campaign

22. Encourage UGC

UGC stands for User Generated Content.

This is when customers make your product or service the focal point and tag you in it.

After you send the message to the user for permission, you can repost the content to your page.

This Facebook strategy is effective because people see that other customers really love your brand.

Strong>Sharing the content generated by these types of users will guarantee the growth of your business.

He doesn't have to question it because he believes it to be an unbiased, non-sponsored opinion.

When you repost UGC on your page it shows your followers that other customers love your product or service. This will cause a snowball effect of others seeking your offerings.

23. View Your Competitors' Facebook Ads

You can see if your competitors are running Facebook ads as well as how they look.

Go to your competitors' pages, and under the Page Transparency section, click View All.

Scroll down to Ads from this page to see if they are currently running ads. Assuming they are, click Go to Ad Library.

From there you can see all the ads they are currently running on Facebook and Instagram.

This will show you how your competitors are addressing your general target market.

You want to learn from what you think they are doing well or poorly and plan your ads accordingly.

With this, you can decide how to start marketing on Facebook.

24. Build a Facebook-Focused Sales Funnel

When it comes to small business marketing on Facebook, business owners have the go-ahead.

The iOS 14 update has made it harder to track what your Facebook followers do after they leave the platform.

As a result, business owners are turning to Facebook-focused sales funnels. What does it mean?

This means that you are keeping people on the Facebook platform instead of sending them away from the Facebook platform.

Instead of sending people to your website to convert, you capture their lead information or allow them to checkout directly from within Facebook.

Facebook can still track everything that happens within its platform.

You'll experience the same level of Facebook tracking as before the iOS 14 update with a Facebook-focused campaign.

25. Make Wise Decisions With Your Facebook Insights

Facebook Insights, as well as Facebook Analytics, allow you to see how your Facebook Page is performing.

Is what you are posting gaining your followers or is it worth your followers? What is your engagement rate? Where are most of your followers from?

Which segment of your target audience appears to be most engaged? What type of content performs best?

Facebook Insights answers all these and other questions. Accessing the Facebook algorithm this way allows you to make informed decisions about small business marketing on Facebook.

Now if you need more help with any of the suggestions above, contact our Facebook marketing company today.

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