How To Go Viral With YouTube SEO
Make Your Videos Rank Higher With These YouTube SEO Tips!
So you're making these amazing YouTube videos but you can't figure out why no one is watching them.
This is all because of YouTube SEO. Yes, you heard that right.
It's not just Google that uses SEO, YouTube does too.
If you want to know how you can get all your YouTube videos to top the search results, maybe even go viral, keep reading.
How to Upload YouTube Videos: A Comprehensive Step-by-Step Process
Because today we are going to tell you everything that you need to know about YouTube SEO.
Read till the end to implement everything we talk about in this post, and your video's ranking will improve in no time.
Let's dive!
What is SEO?
Before we get into YouTube SEO, we need to make sure that we know what SEO is.
SEO stands for Search Engine Optimization.
This is the process by which you improve the ranking of your website or YouTube video for relevant searches.
The higher your ranking on the SERPs, the smaller the search engine results page, the more likely your site will be visited or your video will be viewed.
How does SEO work on YouTube?
When most people hear the term SEO, they think it is simply talking about optimizing your website for Google or Bing.
What the vast majority don't understand is that YouTube is really viewed as a web search tool.
Actually, it is the second-largest search engine in the world.
Since it is a search engine, SEO can also talk about optimizing your YouTube videos for searches on YouTube.
We're not talking about ads on YouTube.
We mean the actual YouTube video that you are creating as content for your business's YouTube channel.
In order for people to see your content, your videos need to rank well, which is done through YouTube SEO.
Why you should showcase your business on YouTube
Since you are reading this post, you are probably already, or about to start, using YouTube as a platform for marketing your business.
But if you haven't done so yet, you need to use YouTube as a platform for marketing your small business.
Also, there are 30 million dynamic YouTube clients consistently. In fact, you may be one of those users.
Therefore, 30 million people are likely to watch your videos every single day. Why would you want to miss this?
We promise that promoting your business on YouTube will be extremely rewarding, and you won't regret it.
Why you should care about YouTube SEO
Now that being said, choosing to use YouTube for your business is not easy.
500 hours worth of videos are uploaded every single minute, so you have plenty to compete with.
How to get 10K YouTube Subscriptions
This is where YouTube SEO comes in.
These are the three most significant advantages that emerge from YouTube SEO:
brand awareness
The biggest benefit you will get is that you build brand awareness.
Your YouTube videos are a place where you can tell everyone what your business is about and why they should buy your product or service.
Everyone who sees your video will become more aware of your business.
increase in website traffic
The overall goal of your YouTube video is to drive traffic to your business's website or store.
Improving your YouTube SEO will increase the number of people watching your videos, which will likely drive these viewers to your website.
more customers and clients
As more and more people are becoming aware of your brand and visiting your website...
...Eventually, you will have more people buying your products or services.
We know these benefits sound great, so let's find out how you can improve your YouTube SEO for your business.
10 Steps to Improve Your YouTube SEO
The best way to increase the views, likes, and comments of your videos is to make sure that they rank high for relevant searches.
So how can you do that?
Easy way to make videos viral on youtube
Unfortunately, YouTube does not specify what specific factors their algorithm uses to determine video rankings.
Fortunately, there are plenty of search engine experts who have done research to determine which factors play a part in YouTube's algorithm.
According to Search Engine Watch, a leading search engine expert, these are the biggest ranking factors:
audience retention
number of comments
Number of subscribers after watching the video
Video share count
Click-through rate
how many thumbs up and thumbs down
title tag
description tag
To increase your ranking, follow these steps:
Step 1: Research the keywords
Step 2: Create a Good Title
Step 3: Create a Nice Detail
Step 4: Make sure your script includes your chosen keywords
Step 5: Use relevant tags
Step 6: Encourage people to take action
Step 7: Make Sure Your Video Length Is Suitable
Step 8: Create Attractive Thumbnails That Consistently Represent Your Brand
Step 9: Add Precise Closed Captioning
Step 10: Don't Hurry Everything in the Video
Step 1: Research the keywords
This is the first step you will need to complete when optimizing your YouTube videos.
Keyword research is the process you need to find the right keywords for your videos.
The right keyword is often searched, but its video results are small, making the competition smaller.
There are many ways in which you can do your keyword research. There are even tons of tools you can use, both free and paid.
The first way is to just use the search bar.
Start by typing a keyword into the search bar and watch all of the suggested videos listed in the drop-down box.
Suggestions given are based on frequently searched keyword phrases.
Suggested keyword phrases can be good to use for your videos, although they can have a lot of competition, making it hard to rank high.
Some tools you can use to delve deeper into your research include Wordtracker or the Moz Keyword Tool.
They all have free versions, where you can get limited access.
But if you want even more features to make your keyword research as successful as possible, you can purchase their full versions.
When deciding on your keywords, you need to make sure that you are using long-tail keywords.
These are expressions of around three to six words.
Also, you need to include auxiliary keywords. These will help YouTube better understand the context of your video.
Your video can also get a chance of ranking higher on SERP for helpful keywords.
For a more point-by-point guide on this, look at our YouTube catchphrase research post straightaway.
Step 2: Create a Good Title
According to the YouTube Creators Academy, titles should be short, about 60 characters long.
You must also include your keyword in the first few words of your title.
If the subject of the video is time-sensitive, be sure to include the year in the title.
This will help people to find the latest informative videos on the subject.
For example, if your video was about a recent Facebook update, you could make the title "Facebook Update in 2022."
Step 3: Create a Nice Detail
Your depiction is the place where you enlighten individuals about the video.
Don't include too much information, skip the entire video, but give enough to get the audience excited about it.
These descriptions can be up to 5,000 words, although you should try to keep them to around 150-350 words.
You also need to make sure that you include your primary keywords three to four times in the description.
Include other social media handles of your business in your description so that viewers can follow if they are interested.
Lastly, you should ask the viewers to like the video and subscribe to your channel one last time.
Step 4: Make sure your script includes your chosen keywords
Once you've chosen which keywords you're trying to rank for, and you've included them in your title and description…
…you also have to say them out loud throughout the video.
YouTube scans through each video to see how relevant the video really is to the keywords you're using.
This means that you need to include specific keywords in the words you say in the video as part of your YouTube SEO.
We recommend that you say your primary keyword in the first two sentences of your script.
What are standard YouTube license
Step 5: Use relevant tags
When ranking videos, YouTube pays the most attention to the first few tags you list.
This means that your first tag should be the target keyword for which you want to rank. Different labels ought to incorporate the other watchwords.
One strategy you may want to use for your video tags is…
...includes some similar tags that are related to popular videos that are related to the subject matter.
There are several different applications that you can use to see which tags are being used for other videos. TubeBuddy is great for this.
Once you know which tags are used, including some of them in your video's tags...
... will help rank your videos in the suggested section after people watch popular videos.
One last tip is to not go overboard with the number of tags you include.
If you do that, YouTube will have a really hard time telling what the video is really about.
Step 6: Encourage people to take action
Actions that viewers can take can be:
watching till the end of the video,
Give it a thumbs up,
to comment, or
subscribe to your channel.
The more often these actions occur on a video, the higher it will be ranked on the SERPs.
If you actually ask your viewers to take these actions in the video, your chances of doing so will be greatly increased.
A simple saying, like "If you liked this video, like it to let us know." I will help at the end of your video.
Step 7: Make Sure Your Video Length Is Suitable
The exact length of your video depends on its subject.
It has been proven that as the length of your video increases, so does the number of people watching the whole thing.
Basically, people are more likely to watch the full video from start to finish, if it's shorter.
YouTube takes into account the number of times your video is viewed.
But it also takes into account which video is providing the most value.
So try to find a happy medium between how long your competitors have videos on the same topic and how long you think viewers will engage.
Step 8: Create Attractive Thumbnails That Consistently Represent Your Brand
The thumbnail of your video will really grab people's attention.
You should always design your thumbnails so that they stand out.
You should also try to create a similar theme or design to the thumbnails of all your videos.
This will make it easy to identify all videos from your brand.
Finally, being a human, especially in a "click-worthy" stance, helps attract more clicks.
We have a tutorial here on how to make YouTube thumbnails, so be sure to check it out
Step 9: Add Precise Closed Captioning
Although YouTube transcribes your videos automatically, it is usually only about 70% accurate.
It often transcribes a bunch of random, misspelled words that don't make sense.
This may cause your video to be marked as spam, which you want to avoid.
That's why you need to provide accurate closed captioning for your videos.
You can do this by using automatically written text as a starting point.
And then, fix the mistakes manually, or you can develop closed captions from the beginning.
There are also plenty of professional video transcription services that can help you get the job done.
Step 10: Don't Rush Everything in the Video
This will prevent viewers from exiting before reaching the end of the video.
If you save some important information for the middle or end of the video, people will keep watching to know about it.
How to increase subscribers on YouTube?
Using YouTube SEO Service
So if you've made it this far, you've learned everything you need to know to ensure your videos rank higher through YouTube SEO.
And if you want to learn how to make YouTube playlists, then this is our post for that.
Now you may be overwhelmed by all the information you just learned, but if that's you, don't worry.
As long as you take the time to do the research, you can take it one step at a time.
Or, there are a ton of YouTube promotional services out there that can help you get the job done like what Digital PGK Marketing offers!
Contact us today to get started.
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