Automatic Backlinks! How to Design Google Display Ads

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How to Design Google Display Ads

 How to Design Google Display Ads


The Quick and Easy Guide to Creating Effective Google Display Ads

Welcome to Digital PGK Marketing - the channel for all things digital marketing to help small businesses grow.

In today's post, we are going to design Google Display Ads.

let's get started!

What are Google Display Ads?

First of all, let us discuss what is Google Display Advertising.

According to Google:

Display ads are ads that are shown on articles, videos, or websites that buyers browse.

You show your ads through the Google Display Network, which is "a collection of quite two million websites reaching over 90% of Internet users worldwide.

Needless to mention, Google display ads can generate tons of reach and brand awareness for your business.

Read This:-How to Advertise a Small Business in the Digital World

And today, we'll show you how you can make your own, so you can get great results.

Elements of Effective Google Display Ads

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There are many sizes for Google display ads, and therefore the websites that show your ad will ultimately decide which ad size are going to be displayed.

What is important on your part is that for all the ad sizes you create, you need to make sure that 3 key things are visible.

#1. your main image

It can either be an image of your product or service. If you want to learn how to make quality product photos, be sure to check out this post further.

#2. your message

Google display ads are displayed in various possible areas of the web page.

You want to make sure that you have set up your message to be as engaging and visible as possible.

As this goes for any ad you design, your goal is to capture the attention of your potential customer.

#3. your CTA button

And of course, an advertising graphic wouldn't be complete without a call to action button.

Buy now, learn more, visit the website - these are all examples of what you'll see a lot on Google display ads.

These give direction to your audience as to what the ad is inviting them to do and what will prompt them to click on the ad.

Read this:-how to become an advertising expert

bonus tip

If your graphic has extra space, feel free to add your brand logo there.

But essentially, you want to show more of the product image rather than your brand.

Since the goal is to promote your product, the logo is not 100% necessary in this case.

Google display ads take up a small portion of a web page, so it's important to use the space you have and make every space you're counting on.

If you want to use the logo but haven't yet, don't fret!

You can also create your business logo with Canva, and you can find out how in this post.

With that, let's go ahead and jump into Canva to design our ad.

Set-up and Design Google Display Ads in Canva

Once you have opened their home page, click on the Create a Design button in the corner.

Click Custom Size, and make one for the display ad size 300 * 250 pixels.

In a previous design guide, we've created graphics for a fake coffee brand called Coffee Cat, and we'll use that for this design guide as well.

At this point, you can either:

Use any of the pre-set designs available under their Templates tab, and edit it to best suit your branding and featured product or service.

Use colors, fonts, textures, and extra elements to fit your branding.

Once you are happy with your design and you have made sure it has the 3 key elements we mentioned earlier...

...go ahead and adjust the planning for other sizes.

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best performing Google Display ad sizes are:

300 * 250

336 x 280,

728 x 90,

300 x 600, and

320 x 100.

It is important to manage the weather in your ad for each ad size variation.

Different dimensions require different positioning and sizing of the weather in your graphic to form sure that your ad always displays what you're promoting best.

And another thing to remember is to urge the proper file size.

Google display ads must be 150 kb or less in size, so confirm you double-check your file size and compress any designs that go above that limit.

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And now we have got a whole ad set of the only performing Google display ad sizes.

That's all for today's design guide.

We hope you liked this tutorial on the thanks to designing Google display ads in Canva.

If you'd wish to enhance the graphic design of your business, make sure to ascertain our post on the thanks to creating digital marketing graphics.

Or if you'd just like the assistance of knowledgeable, you'll contact us for a selection of graphic design and advertising services.

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