Facebook Audio Rooms: The New Social Audio To See

Have you heard of Facebook Audio Rooms?

TikTok advocated short-structure video, and it resembles Facebook is attempting to embrace something almost identical with sound.

If you're interested in what this new feature from Facebook is all about, keep reading.

Because in this post we are going to talk about what are Facebook Audio Rooms.

Plus some tips on how you can use it for your business marketing.

let's get started!

What are Facebook Audio Rooms?

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In April, Facebook declared that they could be bringing socially sound insight to the stage.

They are emphasizing accessibility in each of their announcements and chats about Nayi Disha.

Audio has been an extremely difficult task, really good audio is reserved for professionals...

...or the creators have a huge social media budget for the production.

Here are some other perks:

When listeners send you stars, a notification will appear at the bottom of your room with the listener's name and the number of stars they sent.

To see top pick senders for your live sound room, click Details on the notice. You will actually want to channel Star senders by most recent and sum.

NS. nonprofit/fundraising charity

During your live audio stream, listeners and speakers can donate directly to nonprofits or fundraisers. 100% of the cash raised goes to the nonprofit.

live audio room best practices

Facebook has shared some best practices for its Audio Rooms, and we've found it best to follow the simplest practices shared by the platform. Why not?

Here's what they suggest before you go live:

Make sure your internal team has the resources to manage your presence on Facebook.

Follow fellow speakers and have interaction with their posts and their audience.

Use the scheduling option to give you time to promote life and grow audiences.

Invite a minimum of 1 to three speakers to the event.

While yours is playing live, they're giving recommendations for:

Plan to spend a minimum of 20 minutes on your live audio. (max is 8 hours)

Moderate your audio room to make sure the conversation goes smoothly.

Keep the conversation focused.

Prepare discussion points ahead of time.

Develop a relationship with your speakers.

Mute the speaker by making it a listener.

Do not use (or sing) music that you do not own the right to. Facebook uses AI to detect this and will destroy your live audio room without warning.

Facebook Audio Room Takeaways

As a small business, if you're not using audio and video, you'll lag behind, especially if you're not willing or able to go live.

You can get a head start on your competition by preparing to use these tools as soon as they are available to you.

Do you have some good times thoughts for utilizing Facebook Audio Rooms for independent ventures? We'd love to hear from you!

And if you really want to advance your Facebook marketing, check out our social media marketing services today.

why audio?

In its announcement in April, Facebook summed up the (good) audio:

"Immersive and intimate at the same time.

They make you feel like you are in the room with your friends and family, sitting at the dinner table, even if you are miles away. "

Also, Facebook notes that the use of audio messaging has increased on Facebook Messenger and WhatsApp.

Therefore, they are looking to enhance and broaden the audio experience for the app's billions of users.

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Facebook says they need to invest in audio technologies to unravel the matter of quality audio inaccessibility for many users. Specially:

audio quality enhancement

Caption

Speech translation (even working on live translation)

supernatural hearing

Who can use Facebook Audio Rooms?

According to Facebook:

Select Facebook Groups inside the US can make Live Audio Rooms on iOS, and pick web recordings are becoming to be accessible to audience members inside the US

In the coming weeks, we'll grow the limit concerning more individuals of note and gatherings to have Live Audio Rooms and present new components for the two encounters inside the moving toward months.

Features of Facebook Audio Rooms which will be available to you

Even though Facebook hasn't opened it to everyone yet...

...Let's inspect all the features which can be available to you, so you'll start planning and implementing audio into your marketing campaigns.

sound studio

a short speech or a part of a speech on radio or television

podcast

live audio room

1. Sound Studio

Just like they did with video and photos, Facebook has built a set of audio tools "powerful enough for pros, but intuitive and fun."

This tool will be available directly in the app.

Sound Studio will use AI to clean up the audio quality, even if you recorded in a noisy or busy place (such as a busy street).

You will be able to improve your audio with:

audio cleaning

Background music (from Facebook's sound collection)

sound effects

voice filter

audiotrack mixing

2. Soundbites

Soundbites are short-form audio content on Facebook.

Like with traditional news media, some of the thoughts Facebook shared for using soundbites are:

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Jokes,

moments of inspiration, and many other things we haven't even imagined yet.

Facebook insists they want creators to experiment with "different concepts"...

...then he shared some examples of the first soundbites he's created in collaboration with approved creators.

A comedian reviews ASMR Style while sharing short rants and food.

An accessibility lawyer recites her favorite inspirational quotes and daily affirmations.

An entrepreneur talking about parenthood and being a first-generation Nigerian American.

We're excited to see what else the creators think with short-form audio.

We have seen a lot of innovation and creativity on TikTok due to the format change.

Looks like Facebook is actually encouraging its creators not to reuse audio from their TikTok…

...which would honestly make the Soundbites a huge failure in our opinion.

And speaking of TikToks, if you would like to find out the way to create TikTok ads for beginners, we have the right tutorial for that.

monetizing soundbites

To promote Soundbites, Facebook has established an Audio Creators Fund to support audio creators, encourage use, and receive feedback on the method.

3. Podcasts

Podcasts you're probably familiar with; are lengthy audio content covering all kinds of topics from news to entertainment.

Facebook's big problem (as far as social media goes) is that you have to leave the platform to actually connect with yourself:

favorite brand,

business, or

Creator.

That's why they're working so hard to make it easier to buy in-app, watch videos in the app, and listen to audio inside the app.

They want to keep you there.

There are 170 million people connected to podcast pages on Facebook and another 35 million people who like podcast fan pages…

…Facebook realized they were sending tons and plenty of traffic off-site.

So they are making it possible to listen to podcasts directly in the app (even if the app is running in the background).

And, they also say that podcast makers will be able to easily connect with fans in the app as well.

Here's a glance at what the podcast experience seems like.

Facebook is additionally getting to roll out captions and therefore the ability to make and share short clips of your podcasts.

They promise to build more "unique social experiences" around podcasts that use Facebook's most interactive and personalized features.

4. Live Audio Room

In case you haven't noticed the trend, there is now a Live preference for content on almost every platform, but Facebook in particular.

Live video and live audio are becoming to be important for your small business to practice and master.

The idea behind Live Audio Room is that producers can invite:

specialist,

fan,

other manufacturers, or

guests

... to engage in discussions or chats without the pressure of being on-camera.

These live sound rooms were presented for gatherings and dynamic networks on Facebook to really take a look at the element and propose upgrades.

Live audio rooms in groups and messengers

If you're a small business and don't have a group, you might be missing out on a great way to help your business grow.

We actually published a post on using Facebook Groups for little businesses, so check it out after reading the remainder of this post.

how do they work?

At the point when you make a live sound room, Facebook makes a post with every one of the speakers recorded with the host.

On the occasion that you've arranged your live strong space for a later date, Facebook makes an occasion for the date and time you single out.

Here it looks like this.

Your audio room title and your hostname are all searchable in:

news feed,

notifications, and

Time

...for people who fall into your audience setting for the room.

When scheduling a live audio room:

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We inform the host's supporters when the host plans a live sound room and when the host begins an area.

When a speaker accepts an invitation to be a speaker at the event, we notify the speaker's followers.

When the speaker joins the scheduled room after it's started, we notify the speaker's followers and accept the invitation to be the speaker.

For unscheduled live audio rooms:

We notify the host's followers when a number opens an area.

We notify the speaker's followers when the speaker joins the space and accepts a call for participation to be the speaker.

You can have a vast number of listeners in your audio room.

Creating a Live Audio Room

Although this feature isn't yet available to everyone…

...we're going to walk you through how to build your own live audio room and some tips for monetization and best practices.

You'll be ready to go live from two places:

tap live from page composer

Tap Create Room at the top of the News Feed under Video & Audio Rooms

When you set up your room, you:

Select Audio, then tap Next.

Select your audience.

Name your room.

Choose your start time. You can go live directly or schedule your audio room within the future.

Invite speakers to your room.

(Optional) Select a monetization option.

go live.

Inviting Speakers to Your Room

You can have up to 50 speakers during a space (counting the host), so think about that while making your rundowns.

There is no limit to the number of listeners that can join your audio room.

There are some host and speaker requirements you ought to remember:

Host and speaker must be using iOS (guests must be b on iOS 13+).

They should be on New Page Experience or Profile.

The hosts must be verified.

It's US-only right now. Available in the U.S., and is for select creators only.

In public groups, anyone can listen to live audio; In private groups, only members can.

If you think audio rooms will work in your social media marketing strategy…

…Start preparing for his or her full platform launch by converting your Page to the new Pages experience and dealing to urge verified so you'll host rooms.

monetize your live audio room

You have the chance to earn money from your live audio room using Facebook Stars or by earning donations to a nonprofit or fundraiser.

In the future, you will also be able to charge for access to the live audio room.

a. Stars

Let's start with Facebook stars. Fans can purchase stars and provides them to you during the live stream.

Once you've found out the celebs (you can do that in monetization and through the live audio room setup)…

…users who send stars will thus be taken to the front line of the audience.

Here are some other perks:

When listeners send you stars, a notification will appear at the bottom of your room with the listener's name and the number of stars they sent.

To see top pick senders for your live sound room, click Details on the notice. You will actually want to channel Star senders by most recent and sum.

NS. nonprofit/fundraising charity

During your live audio stream, listeners and speakers can donate directly to nonprofits or fundraisers. 100% of the cash raised goes to the nonprofit.

live audio room best practices

Facebook has shared some best practices for its Audio Rooms, and we've found it best to follow the simplest practices shared by the platform. Why not?

Here's what they suggest before you go live:

Make sure your internal team has the resources to manage your presence on Facebook.

Follow fellow speakers and have interaction with their posts and their audience.

Use the scheduling option to give you time to promote life and grow audiences.

Invite a minimum of 1 to three speakers to the event.

While yours is playing live, they're giving recommendations for:

Plan to spend a minimum of 20 minutes on your live audio. (max is 8 hours)

Moderate your audio room to make sure the conversation goes smoothly.

Keep the conversation focused.

Prepare discussion points ahead of time.

Develop a relationship with your speakers.

Mute the speaker by making it a listener.

Do not use (or sing) music that you do not own the right to. Facebook uses AI to detect this and will destroy your live audio room without warning.

Facebook Audio Room Takeaways

As a small business, if you're not using audio and video, you'll lag behind, especially if you're not willing or able to go live.

You can get a head start on your competition by preparing to use these tools as soon as they are available to you.

Do you have some good times thoughts for utilizing Facebook Audio Rooms for independent ventures? We'd love to hear from you!

And if you really want to advance your Facebook marketing, check out our social media marketing services